The Jets are making an effort to revamp their in-game fan experience to match the personalities of their young surfacing roster.
“Through our partnership with Def Jam Recordings, we are looking to amplify our in-game experience and provide fans with entertaining content from their truly talented artists.”
New York Jets President Neil Glat
Artists on Def Jam will be at the forefront of this move bringing Jets fans in-stadium classics, new music, including a Jets Anthem, & exclusive content. Ultimately pushing the reach of their music.
“Collaborating with another iconic New York brand like the New York Jets to create content and original in-game music has a natural synergy for our brand and our audience, and is a great way for Def Jam to bring fans of the Jets and hip-hop together and broaden the reach for our artists.”
Def Jam EVP of Marketing & Commerce Scott Greer
The franchise has kicked it all off with a new video series where Jets’ players interact with Def Jam artists throughout the season.
Coming off an ongoing political climate in the NFL, this partnership is sure to bring more fun moments for football fanatics.