Young Thug is coming out with his own bottle of Luc Belaire, Belaire Luxe Rosé, in partnership with the brand.
The Slime Language rapper spoke to Vogue about his latest endeavor:
“I’ve been friends with Brett Berish [CEO of Sovereign Brands] for a while, and we’ve been talking about doing something together for a couple years and then we finally linked up. As a businessman, I took a look at the fact that I was drinking other people’s stuff who really don’t care nothing about us and never cared to support us.”
“Jeff’s eye for detail is reflected in everything he does—from the way he composes music to his eye for fashion. He has the ability to innovate where others don’t. He inspired us to push the taste and package of Belaire Luxe Rosé to a new level.”
CEO of Sovereign Brands Brett Berish
“Every detail was thought of—the package, the color of the liquor…it’s fashion. No one else approaches alcohol that way. Luxe Rosé, music, fashion: it’s all the same. It’s going to be the flyest, most fashion-forward collab that you’ve ever seen. A gangsta never tells his plans, but there will be pink, lots of it.”
Luc Belaire has dropped a commercial Luxe Rosé for Lux where Young Thug plays a mad scientist creating his concoction.
The ad also stars Rick Ross & DJ Khaled, other artists that have worked with. Others include Dave East, G Herbo, & A Boogie wit da Hoodie.