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Aug 5, 2018

Lauryn Hill Heads Her First Fashion Campaign for Woolrich

written by Jamara

Twenty years following her first and last studio album entitled The Miseducation of Lauryn Hill, Lauryn Hill herself has dived into the world of fashion as the face of her first campaign for her collaboration with Woolrich. In the capsule collection, called “American Soul Since 1830,” the brand is selecting those who exude creativity and have contributed to America’s music scene to recast Woolrich’s identity.

Hill worked with Rihanna’s stylist, Mel Ottenberg, on this campaign who spoke to British Vogue about the process. “Lauryn Hill does what Lauryn Hill wants to do. She marches to her own beat, and with this project, she got to completely show her instincts as a creator. So much of her vibe is in the pictures, it’s so cool,” she said. “I have a history of working with strong women because they inspire and challenge me, but this was really special.”

 

Jack Davison shot the photos for the campaign in Harlem. This was the same place the music video for “Doo Wop (That Thing)” took place.

Hill came up with 30 jacket sketches which came easily as she’d been customizing her own wardrobe for years. “We had her in all these really wild looks that symbolize who she is now as an artist, and the new approach of Woolrich,” Ottenberg explained. “These pieces have been part of the American vocabulary for over a hundred years, and they are definitely part of my soul as a stylist, and Lauryn’s identity.”

The “American Soul Since 1830” 2018 autumn/winter capsule collection will release later this year in Woolrich locations . Watch a video from the campaign shoot below: