Spotify is making it easier to feature content creators on their playlists in a new beta rollout.
Playlists have changed the space of music from what we discover to how we listen. More specifically, Spotify has taken the game by storm with their playlists. They feature over 75,000 artists every week on their platform of over 170 million active users. The selected artists for these playlists have always been an inside job. Now, the company is listening to the people and allowing submissions for a special group.
Spotify’s Vice President of Content & Global Head of Shows & Editorial, Nick Holmsten, touched on this latest rollout:
The number one question we get from labels, artists and their teams is: who do I speak to to get on Rap Caviar, Hot Country, ¡Viva Latino!, Ultimate Indie or other Spotify playlists? We’ve listened to feedback from the creative community, and developed a new feature that enables them to easily submit unreleased music for playlist consideration to our entire worldwide team of playlist editors.
In this new feature, the company will consider a slot on one of their many curated playlists. The feature will be available for those with a Spotify for Artists account or access to Spotify Analytics. Once logged in, the user can upload an unreleased song and hit send!
Allowing submissions to these playlists could attribute to the fall in top Spotify playlist engagements and “fake artist” allegations, but Spotify says that this development just allows “unprecedented, efficient, and easy access to Spotify’s entire global editorial team” for the music industry. This update also improves authenticity in the choice of music that makes its way to major platforms such as this streaming giant.